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With the addition of the new Service Bay Manager, Business Development Center 2.1 offers all-round automotive CRM solution for your dealership. Now you can maximize your revenue opportunities by implementing a unified marketing strategy across your sales and service departments.
Gartner estimates that "Lifetime customer lifecycle value to a dealer is $285,000"
By implementing BDC 2.1 in both the sales and service departments you will empower your employees with information to effectively market to your customers. Virtually all information about a customer is easily available across departments. For instance: your sales people can lookup the service history when following-up with a customer or your service advisors have all purchased vehicles on file when booking a service appointment.
You can start implementation of the system in any department and later expand to encompass the rest of your dealership. Business and marketing rules can be adjusted at any point in time to include additional steps necessary. For instance: if you start with the service department and establish pre and post service reminders and follow-up calls it will be trivial to include the sales personnel in the process at any point in time.
Whether you have computers at every desk in your dealership or not, Business Development Center is flexible enough to allow you to include virtually anybody in the selling process. BDC 2.1 is the only tool that will allow you to include a combination of sales and call-center personnel, BDC Managers, service advisors, service mangers and letters in a unified marketing campaign.